imagiCal
2020 National Student Advertising Competition
Discipline
Visual Design, Ad Design
Timeline
Nov 2019 - Apr 202
For
American Advertising Federation
Role
Design Director
Tools
Adobe CC, Figm
Team
Labiba Amyeen
Katie Marr
Claire Yoon
Jennie Guo
Summary
I was in charge of spearheading the visual and creative direction of the marketing campaign for Berkeley’s submission to NSAC. Our client was Adobe, who wanted a Business to Business campaign for their Experience Cloud suite. Our campaign visuals relied on mockups, bright colors and emphasis on people. We attained 1st place in District 14 for the 2020 year, and we couldn’t be more proud!
Thanks to imagiCal for coming up with a dope campaign!
Please contact for PDF of full plansbook. All material now owned by Adobe.